Privacy Policy – The AM Shift

This Privacy Policy sets out the basis on which information collected from users or provided by users is processed by us, The AM Shift, a digital news platform operated by SwellWave Media Group. The AM Shift operates various websites, apps, newsletters, and other digital services, including but not limited to the delivery of content and information via any internet-connected or mobile device (collectively the “Service(s)”).

This Privacy Policy forms part of the Terms of Use for the Services. Capitalized terms used but not defined here shall have the meaning assigned to them in the Terms & Conditions. The AM Shift respects the privacy of its users and is committed to protecting it in all respects.

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1. INFORMATION RECEIVED, COLLECTED AND STORED

We collect and process the following types of information depending on how you interact with our Services:

(a) Registration Data

When you register for a campaign, event, or create an account, we collect information provided in the registration form such as name, email, phone number, and other relevant fields.

(b) Newsletter Subscription

When you subscribe to our newsletter, we collect your email address and the content categories you have subscribed to.

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2. USE OF INFORMATION

We use your information for legitimate business purposes including:

1. Verification and User Identification
   To verify your identity and authenticate your access to Services, including cross-referencing with other data sources. This ensures secure and personalized access.

2. Market Research and Analytics
   To analyze user engagement and improve our services and offerings, including generating broad user statistics (not personally identifiable) for third-party partnerships.

3. Fraud Prevention and Security
   To detect and prevent fraudulent, harmful, or illegal activity, and to ensure the safety of our platform and users.

4. Compliance and Legal Enforcement
   To uphold our Terms of Use, assert our legal rights, and comply with applicable laws and regulations.

If you prefer not to receive promotional communications from us, you may contact us at: [Insert physical address] or email: news@theamshift.com

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3. DISCLOSURE OF PERSONAL INFORMATION

We do not share personal data with third parties except in the following limited circumstances:

(a) With Sponsors

• We may share anonymized or campaign-specific engagement data with sponsors.

• If you participate in features like campaigns or contests, any data you disclose publicly becomes visible to other users and is no longer subject to this policy.

(b) Third-Party Advertisers

We may use advertising partners who collect non-personally identifiable data about your browsing behavior to deliver tailored ads.

(c) Links to Third-Party Sites

Our Services may contain links to external websites governed by their own privacy policies. We are not responsible for their data practices and advise users to review those policies separately.

(d) Publicly Available Information

Any information already available in the public domain, or that you share publicly via social platforms or our site, is not considered sensitive under this policy.

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4. SECURITY OF PERSONAL INFORMATION

We take data protection seriously and use administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, or misuse. Only authorized personnel can access your personal data on a need-to-know basis.

Despite our efforts, no system is entirely secure. We cannot guarantee absolute protection during data transmission over the Internet. If you believe your interaction with us is no longer secure, contact us immediately.

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5. DATA TRANSFERS

We do not transfer your personal data outside your country of residence unless required by law or explicitly consented to by you.

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6. QUESTIONS & COMPLAINTS

For questions, feedback, or complaints related to this Privacy Policy, please contact:

Email: news@theamshift.com

Please include the following in your communication:

• Your full name and contact details (email, phone number, address)

• A clear description of your concern, and a statement that the information is accurate

We are not responsible for communications sent to incorrect or unauthorized contacts.

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Your use of The AM Shift’s Services confirms that you have read, understood, and agree to the terms of this Privacy Policy. By using our Services, you confirm that you are legally authorized to do so under applicable law.